Charity
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- canoe
Preface: I took over an ecommerce business that sells fireplace supplies, solar fans and sunlights. The demo is male 30-60. Do-it-yourself types. Middle class.
Situation: Most products are priced the same. Customer service, user experience and brand are the only differentiators.
Challenge: After calling family members that range on the income and political spectrum, I've yet to find a charity for a 1% donation. It seems that either the person does not trust the charity or that the charity is mismanaged. VA, UnitedWay, etc.
I really don't want to give the option to the customer. I should, but I can't imagine tripling my accounting time at the end of the month, whilst having to write a campaign for each charity.
If I had any balls I'd have them donate to breast cancer. Who doesn't like their melons in the morning?
- spot130
Donate the money to a food bank, generally the most efficient use of charitable donation. Keep it as local as possible and the money will hit the ground. Most people are happy to support food banks but it's not as flashy as breast cancer.
- spot130
Local is key. If you look at Feeding America for example, they use Convio for online donations so right there you have around 4 - 5% off the top going to processing fees for both credit card companies and Blackbaud who own Convio. If possible, take the cash to a local food bank and get a hand written paper receipt for the best value for your customer's 1%.
- canoe0
Food Bank is a great charity. Some customers may get into the whole "handout" thing, but then again, aren't all charities hand outs?
HUNGER - VETERANS - MEDICAL/HEALTH -
- sarahfailin0
I have worked in nonprofits my whole life, but I don't understand your question. You want to donate 1% of your sales to a charity, but you can't find one that will accept only one percent?
- He just wants to pick a charity that doesn't suck (the donations $ into salaries)Gnash
- stoplying0
Find a charity that plants and replenishes trees.
You cut em down and burn em (so do I), so lets give back and plant some new ones.
- canoe0
I don't cut down trees, I pick off the ground and chop them up, preferably with a machete