WTF is WRONG with adobe?
Out of context: Reply #17
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- powertoni0
WTF is wrong with this ad, in my opinion, is that $25 per hour, in the San Francisco market, is way below industry average for market research for working "professionals."
Qualitative firms base their renumeration on, among other things, how much their respondents earn and how difficult it is to pull them away from their work, and scale up from that. If you are in San Francisco and freelancing and charging $25 per hour you are starving. If you are in San Francisco and employed full-time, its highly unlikely $25 will entice you to use a personal day / vacation day, call in sick or whatever is required to participate. What you have left are students and the unemployed.
The amount that they are offering for respondents reflects either either a lack of regard for their customers (ie. This is likely what Dominoes paid general-public respondents in Tulsa Ok) or (and this is more likely ) Is that it reflects the attitude of a monopoly who is comfortable with their position in the market. Its someones job to do market research...so they do it rote.
They are just "going through the motions" and none of that market research will result in any real substantial changes in the products.
And considering the amount of Flash hate out there right now? And the existence of http://dearadobe.com/?
I think they have problems they are not willing (or able) to address.
- Ha. Last freelance offer I had in SF they acted like they were doing me a favor offering me $25 instead of $20...Bargels