another bad logo redesign
another bad logo redesign
Out of context: Reply #19
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- gramme0
The harlequin is interesting, although the face, as Armin pointed out, is soulless (and a bit ghostly, I might add).
The logotype, on the other hand, is a downgrade. Details like the ™ and raised dots will disappear at business card size, as will "Schwarz • Est. 1862."
The letters FAO appear to have been stretched too far horizontally. Subtle widening is fine, but this is ungainly. And the high-waisted crossbars in F and A look unbalanced.
The old logo needed an update, but I don't think what they ended up with is the right direction. One nice thing about the former logo is that it had a bit of a German vibe, which in relation to toys makes me think of quality craftsmanship. I think they've pretty much lost that vibe now.