UI & UX
Out of context: Reply #8
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- tOki0
UX/UI usually centres much more closely on a scientific approach to designing and refining experiences/interfaces. It is led by testing, prototyping, focus groups rather than a gut feeling/aesthetic perspective. Someone who particularly specialises in it will often have secondary qualifications as a business anaylst or in psychology. They go far beyond what we traditionally think of in terms of wireframing as designers.
It is true that many interactive designers have previously done and continue to do this kind of work, it's just that as the field has grown there becomes room and a need for people who specialise closely in respective disciplines. It's no different from someone being a frontend developer vs a back end developer. Many of the same skills but a different focus.
As an industry we are rapidly shifting towards more product and platform orientated projects that are part of ecosystems, rather than static websites etc. So any digital/interactive/web designer who isn't taking an active interest in this will be setting themselves up to become less relevant in the design field of tomorrow. Truth be told you should have already been over it for the last 2 years as these roles as you've noticed are already very common.