New Milwaukee Bucks Logo
Out of context: Reply #1
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- hellobotto0
Don't think anyone should be canceling their Adobe subscription just yet. Before I point a finger at the design team, I'd float blame on the marketers and merchandisers who insisted on squeezing blood from a stone in order to generate a bloated, watered down platform which will probably translate into dozens of uniform combinations in the hopes of selling a shit-ton of merch.
It's not terrible. I'd argue the marks aside from the one with the stag are completely unnecessary and the typography is underwhelming and looks unfinished. Could the stag have been finessed more? Absolutely, but the designers were probably bogged down with bullshit requests for other ways to apply the Magneto M and/or basketball on dozens of teritary marks.
It's too soon to tell if this new program is truly bad because they've withheld the uniforms. Application trumps standalone logo. If the organization uses the uniforms to isolate/display this new logo, then ouch. But if this new crest acts as a supporting graphic to some decent typography and colorways, then this could get interesting.
- I wouldn't put the blame on the merchandisers. The bucks have been due for a new logo for a while now.iCanHazQBN