End of agencies?
End of agencies?
Out of context: Reply #11
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Hayoth, to continue on your other thread...
I think we're going to continue to see agencies' business fragmented.
—Media planning and buying has been outsourced as a discrete function for years now. So the media budget is going there.
—Production and design will definitely be outsourced. Dedicated UI/UX shops, design studios, production studios, and freelancers
—Consultancies have always stuck their nose in strategy, and now they're taking away accounts
I really don't see a place for big agencies.
I'm not rooting for their demise. I think agencies have largely been ruined by their holding companies (WPP deserves a lot of the blame for this). And so their output has suffered, and the value they bring has been diminished.