End of agencies?
Out of context: Reply #16
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- shapesalad2
Well, the advertising 'touch points' have and are changing. Before it was a TV ads, press, street posters. Now those don't carry much weight.
Now it's about a good product experience and social media engagement. You could simply launch an app, a banking service for example with zero advertising. You have a slick website, an excellent app and experience from it - you get the ball rolling by being covered in all the tech news, word of mouth spreads your app because it's just so good, you actively engage with people that comment on your social media accounts, etc. No need to for adverts if you have an excellent product and customer service. The viral effect is enough if you're genuine and good. Perhaps advertising comes into it when you want to get that extra 5% of market share when you've been going for a few years and already banking.
Where classic advertising prevails is in the typical multi-national shite products: washing up liquid, nonsense chemical riddled shampoos and clothes washing products. All of which you can by cheap supermarket own versions - and if you check the ingredients you'll see they are 99% identical and work just as well. They need advertising and branding as that's the only different between them and non branded supermarket own products. You're simply buying the branding and advertising when you choose those products.
The other TV advertising/press advertising that is still kicking around is the Stannah stair lifts type of products. You still see TV adverts and newspaper/magazine ads for those. I'm sure that's a creative highlight we all want to achieve.
As a designer/creative I'd rather work with a start up on their product, in-house, or work with a brand that I believe in, as in-house, than at a big agency pushing nonsense FMCG products to the brainless masses.
Beyond the mass of FMCG shite that still get traditionally advertised and the rip off national utilities, you get the Nike's and Apple's etc - with their 'cutting' edge trendy adverts - which is what still attracts talent to the industry, hoping to get to work on such campaigns. But for most of us that have been in advertising, yeah... it was nonsense insurance adverts, instant crap coffee adverts, instant noodles. Not one product I'd buy or truly believed in.
- This is mostly bullshit.fate
- This is spot on!martinadolfsson
- well said!necromation