Design Leadership 2020

Out of context: Reply #9

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  • jamesbeat2

    For me, a Design Leader is someone you are inspired by or look up to in terms of creative courage (think of Sagmeister or James Victore – designers that are willing to take risks and have the ability to actually make something great out of it).

    In the local design community here in Germany, people who title themselves Design Leaders often are just classical alpha male Art Directors. I am looking more for people that are able to push ideas back and forth across different parts of a design process. This would be the "interdisciplinaries", for example designers that also have an understanding of how software development works so they can work with devs on a level playing field.

    I am not trying to become a Design Leader – I think the whole idea of Design Leadership as it is perceived in the industry is a bit outdated – but I always try to get better at Design Transfer (I need to come up with a more catchy phrase for this), by learning to code, studying sociology, generally staying open minded for arts, culture and politics.

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