Brand identity presentation deck

Out of context: Reply #3

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  • _niko0

    Thanks for the suggestions and examples, so do you guys typically present more than one idea? If we take that united idea above it’s a lot of work and thought especially when examples are shown on applications, so do you present 2-3 fully fleshed out presentations or do you narrow it down to one final direction?

    • Typicall I show 3-4 abbreviated ideas, each with black and white and colour and then on some applications like business cards websites, colour and fonts_niko
    • Then, once they choose one I roll out a final deck closer in size and scope to the united example above which also acts as the brand bible/guidelines_niko
    • Make sure one of your ideas gives everyone some aspect that is clear to criticize and dismiss. Makes approval go easier.nb

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