Marketing Strategy
Marketing Strategy
Out of context: Reply #4
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@Mort, this is a good read.
Positioning: The Battle for Your Mind
Al Ries- April mentions that book in the YouTube talk I posted above. Apparently good for explaining what positioning is, but not how to do it.mort_
- Also, first published 1981!mort_
- Of course she mentioned it, you should read it too.canoe
- Re: 1981. I don't get what you're trying to say... unless you are saying it's irrelevant, in which, you would argue Paul Rand is no longer worthwhile to read?canoe
- Re: How to do it. Yah, many ad strategy books and copywriting books give the reader the benefit of the doubt that they can apply what is in the book...canoe
- Positioning of digital products would have some nuances is all. But yeah, the fundamentals may not have changed much. Or they may - no idea.mort_
- ...which can be frustrating when all you want is a template to fill in the blanks. Been there. But I find understanding the concepts is better for the long run.canoe
- Cool, I'm going to look into this.Chimp