Marketing Strategy
Marketing Strategy
Out of context: Reply #6
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Jobs To Be Done (JTBD) is a really useful framework for finding out the true specific job your customers use your product for. E.g. “people don’t want a quarter inch drill bit, they want a quarter inch hole”.
There’s a big emphasis on the circumstances a customer was in when they chose your product or switched to your product from a competitor.
When you base your product strategy around this rather than the characteristics of user / buyer personas, it can lead to innovation within the product and better product market fit.
Plenty online about this.
- Great share! JTBD is so useful for certain industries.canoe