Marketing Strategy
Marketing Strategy
Out of context: Reply #7
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- canoe1
"When you base your product strategy around this rather than the characteristics of user / buyer personas, it can lead to innovation within the product and better product market fit."
Especially in the tech world it sounds? Do you have any examples?
I'm working with an automotive client, and actually the personas have helped improve their product sales - all it took was to add some racing stripes to their product in order to further excite the prospect (and to increase product differentiation).
- How did personas lead to racing stripes?mort_
- Because the prospect owns a sports car or muscle car, so they identified more with the product. Racing stripes were added as an option and increased sales.canoe
- I feel like personas should be used as a guide and not as an exact science.Chimp
- That’s a great win. I think what JTBD adds is the trigger moment or situation that led to the buying decision.mort_
- There’s a specific JTBD interview style that gets to the bottom of this when talking to users.mort_
- I think personas and JTBD can probably complement each other.mort_
- Share the interview style Morty!canoe
- https://therewiredgr…mort_
- Many different unique challenges for each case - no one-size-fits-all. And that's why they pay - to solve high level problems that affect the bottom line.canoe
- if you buy racing stripes you also get a free shotgun, brodoesnotexist