Hate advertising?
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- stimuli0
Sorry to hear about your layoff. You didn't get a chance to do any work for Absolut did you? They'd be my dream client. Free samples please...
- reluct0
No unfortunately not. Absolut is mostly TBWAChiat and Tequilla in NYC.
If you are really serious you could start by reading the tbwa bible. It's a book called Disrupion http://www.disruption.com Written by Jean-Marie Dru. There's also a follow up called Beyond Disruption. http://www.amazon.com/exec/obido…
Planning to start my own little tbwa :) haha.
- Kristian0
Mostly no soul, no passion, only the plain translation of marketing research without having any kind of dialog.
- reluct0
Well the same goes for most design Kristian. No passion, no idea just copying what your neighbour is doing. So that's not really an arguement.
- Danski0
Personally, what I love about design is seeing people do what their neighbours *aren't* doing. You don't see that in advertising. Because there is no mission other than to make you feel incomplete without the product you're being sold.
- reluct0
I prefer original work too Danski. But I disagree with you that advertising doesn't have the ambition to do things different.
Volkswagen, Absolut, Budweiser. They are all doing pretty wild and original stuff.
The final target is always to generate sales, but the way to that target can be taken in many ways. And there are quite a few companies who take the effort to do something really cool.
- Danski0
Conceded reluct, but it still feels like someone trying to have fun doing what they know is a dirty job. Like writing your name in pig muck.
- reluct0
Yes I know what you mean. No one is actually waiting for us to show them our advertising. Well except if it's really funny of course. So advertising is always there to benefit a brand. Not a consumer. That's why most advertisers feel obliged to make the intrusion as entertaining as possible.
- Danski0
Also a point to make on the stuff coming from bud, vw and the others you mentioned.
Surely those are just original graphic design concepts? Taking advertising as a medium of its own would involve giving it life through new channels.
Sadly all of these new avenues seem to be evil. Advertising on the moon, for example, is genuinely original advertising but also deeply troubling. Advertising on people with tattoos and patterns shaved in hair is very much immoral in my book, but also constitutes an original idea in the world of advertising.
you get what I mean? my brain isn't up to much writing today.
- reluct0
Well be disturbed. Gucci launched their summer campaign showing a G logo shaved in a girl's pubic hair.
Ethics and advertising are a tricky subject. I prefer a world without advertising, but as long as we are doing it we better do it well.
I think the brands I mentioned did a good job doing it to their best. I just hope more brands follow....
As for design. My point was that it's very easy to hate advertising as a designer. But it's much smarter to learn from their techniques and apply it in your design than just concider it stupid and hate it.
- Danski0
Oh I don't hate it as a designer. If anything, the designer's perspective lets me see what goes into it.
I hate it as a person. Professional appreciation is the only kind I can really have for advertising. The rest of the time it just gets in my way.
I get what you mean though - if we're going to have it, we better have the beautiful stuff.
footnote : when i meant advertising on people, i meant just paying people to walk around with a nike logo on their head. not photoshoots like the gucci thing. I'm talking viral stuff here i guess.
- Nairn0
I can't stand advertising, marketing, newspapers and sales.
I've worked for an ad agency, a marketing behemoth, a newspaper conglom and now a seriously sales-driven enterprise.
I must fucking hate myself.
- nmdtht0
"Personally, what I love about design is seeing people do what their neighbours *aren't* doing. You don't see that in advertising. Because there is no mission other than to make you feel incomplete without the product you're being sold."
i'm not sure i understand the distinction that everyone seems to be making between advertising and design. it sounds to me like an attempt by 'designers' to protect distance themselves from the questionable practices of 'advertisers'. aren't all good designers also good advertisers?
reluct- i know what you mean about design seeming to be more about conveying a style and ad about a narrative or concept. but i think that designers must also pay attention to brand positioning, psychological and emotional implications of a piece and, bottom line, helping a company to move product.
- vespa0
I think designers can learn a lot from the psychology of advertising...
However, and I'm not sure if this is paradoxical, but I hate marketing. It seems to suck all the joy and creativity out of ideas with the false premise that logic and analysis are more valuable than intuition and creativity.
- ecnalab0
I've worked at an Ad Agency as r over 4 years, and while I think our ads are above the average, it sucks working here. I only stay cause they hooked me up with a good raise right before the tech market went to hell. If
I had a decent alternative, I would take a small paycut and leave.The client will always find away to dumb down a great idea. Everything is overanalyzed, everything must be compromised. Unless you are the Creative Director, you don't have creative control. It's extremely competive, people steal ideas from you and take credit.. its dog eat dog. You work weekends and late hours because your Account Executives are afraid to say no to their clients. And like I said, I actually appreciate most of the work our Agency puts out, I think its better than most of the garbage out there.
needed to vent.. thanks.
- CL0
can you imagine a protest against advertising at the level of anti-war protests? find the weakness and expose it
- robotron3k0
i think it's can help to enter advertising with a background in design, i love design but i still wasn't getting the control i wanted in projects so i became an art director - more on the conceptual side, but i hire designers to help me flesh out my projects... and i think depending on what field of advertising you work in can make you feel guilty or not... if it's more direct to consumer i used to feel gulity but if it's for B-to-B, it ain't nothing but a thing...