Social Networks used as marketing tools?
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- pixellette0
here is the conference that i went to that discussed using social networking as marketing tools. the keynotes here http://www.digidaysocial.com/key…
what i gathered is that social networking should be used with a holistic approach and it helps most with co image
- kelpie0
well facebook fan pages now go into the main feed like profiles so they should be much better to use for this kind of thing.
I think though that if you are thinking of "using" facebook or other social platforms in that kind of way, then you're scuppered from the start though, wrong philosophy
- its gone all real time too, a la twitter and those two facts together should be interestingkelpie
- Krassy0
Thanks for all the Facebook examples.
Any examples of good interesting uses of Twitter or MySpace pages for promoting events/products/venues/businesse...
- olli1010
Here's a really good example of how to market properly to your customers using social networks:
- fiesta0
Social networks and especially social network apps are so dead its not even funny
- jlaw850
http://www.thirdeyeblind.com
Not only one of my favorite bands, but they just launched this new website, its a social-network-esque site, but its all about the band, and man did they cover everything... Pretty intense amount of work... Thought it was very interesting, and definitely unique for a band's site.
- Krassy0
LOKi, thanks for these...the adidas and APP profiles are very active. The BudLighQuebec one redirects to the home page. Was it because Facebook pulled the plug on it?
- LOKi0
Facebook just changed their page format, removing applications from the front page, but here are a few examples. Check the custom box on the Adidas page:
http://www.facebook.com/adidasor…
http://www.facebook.com/budlight…
http://www.facebook.com/pages/LA…Also an interesting little application we developed a while back (can't say it was that successful though):
http://www.facebook.com/apps/app…
- Krassy0
Flutter, the Bacardi app throws an error...looks like Facebook may have pulled the plug on that one
- flutter0
We did one for AT&T for facebook that's had a huge response. The interface got all jacked when they changed the fan page layouts last week. http://www.facebook.com/freefora…
Bicardi did an interesting little app for their mojito campaign, not sure on their metrics though.
http://apps.facebook.com/bacardi…
- Meeklo0
I think Plash may have a point, (while debatable) in these days of narcissism, these social networks could be interpreted as a self promotion tool, not only for, artists or professionals of any kind, but just random people to promote their own tastes, likes and dislikes as individuals.
Just a quick look on myspace will show you how for example brand fanatics (people that like to wear clothing items by recognizable brands) turned that into avatars, so instead of seeing some guy coming out from a tanning bed wearing a tight shirt from ed hardy, you will now see a little avatar on his page, is almost like a transition of brands from real world items into inexpensive animated gifs. These in both real and virtual worlds allow "individuals" to define how they would prefer their own personal image to be perceived. And in some strange way that could be classified in some sort of personal marketing.
At least I think so..
Applied to design, there was the Tropicana issue, that developed mainly in facebook as an organized response from consumers to a product loosing its recognizable image. People organized on Facebook and other social networks asking to change it back.
http://www.nytimes.com/2009/02/2…hope that helps, not sure if this is the direction you wanted this to go to though.. probably not
- the "avatar" will have whatever logo/ brand the person choosesMeeklo
- Krassy0
Plash, social networks are tools that enable users to share photos, music, videos, silly notes, nonsense, this-and-that, and generally to be able to stay in touch. How are they marketing tools (by default)? They sure can be used as marketing tools, and this is exactly what is being discussed here -- got examples?
- plash0
Social Networks are marketing tools ( not used as) they ARE ..
- Krassy0
Meeklo and Pixellette, I noticed that these are examples of Groups with exception of the AT&T one, which is a Page. Is there a particular benefit to using a group instead of a page?
- FB just switched the formats of the ATT page. I am attending to a Social networking event this week and will be glad to sharepixellette
- pixellette0
i am interested in seeing some examples too but the ones that i do know of using facebook are REI and AT&T.
http://www.facebook.com/group.ph…
http://www.facebook.com/group.ph…
- Meeklo0
I just started a group for an event we do here in cali
http://www.facebook.com/group.ph…
we are still trying to figure out how to use this feature, but I think most of the people on fb out our group were supporters from the event 10 years ago and dont go out that much anymore, on myspace you there is more of a younger crowd, so I'm thinking of using that one instead.- so I wouldn't call it successful so far, just exploring it as an optionMeeklo
- ftravieso0
Since the platform is new and everybody seems to be trying it in social terms, I think marketers won't be flashy or pushy about their campaigns, therefore will develop campaigns with a friendly, social-like look in order to let users get closer as opossed to grab them as in previous campaigns.
- Krassy0
bump
- Krassy0
Any examples of good Facebook or MySpace profile pages for music venues, or museums, or theaters, or other establishments that have ongoing events?
- GetRefresh0
- forgot about Ning. good to see it's being used...have been meaning to try and set up a network site using itKrassy
- ning really need to open up to facebook connect and open idkingsteven