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Plash, social networks are tools that enable users to share photos, music, videos, silly notes, nonsense, this-and-that, and generally to be able to stay in touch. How are they marketing tools (by default)? They sure can be used as marketing tools, and this is exactly what is being discussed here -- got examples?
Social networks and especially social network apps are so dead its not even funny
Flutter, the Bacardi app throws an error...looks like Facebook may have pulled the plug on that one
Since the platform is new and everybody seems to be trying it in social terms, I think marketers won't be flashy or pushy about their campaigns, therefore will develop campaigns with a friendly, social-like look in order to let users get closer as opossed to grab them as in previous campaigns.
I just started a group for an event we do here in cali
we are still trying to figure out how to use this feature, but I think most of the people on fb out our group were supporters from the event 10 years ago and dont go out that much anymore, on myspace you there is more of a younger crowd, so I'm thinking of using that one instead.
Facebook just changed their page format, removing applications from the front page, but here are a few examples. Check the custom box on the Adidas page:
Also an interesting little application we developed a while back (can't say it was that successful though):
- ha! interesting...that's a creative idea! thanks for sharingKrassy
- ITS NOT CREATIVE. That's the problem.calcium
- it's not?ribit
- it creates an aggregation of information from different sources and a rather unique presentation of it all...in that sense it is somewhat creative. is it good? that's a different storyKrassy
- ...in that sense it is creative. now, is it good? that's a different storyKrassy
Skittles digital marketing
On Tuesday, March 3, 2009, Skittles launched a new web-based marketing campaign that replaced their website with a real-time Twitter feed. For a little more than 24 hours, any post on Twitter that included the word "skittles" was aggregated and displayed on the Skittles homepage. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked instead to its Facebook fan page. Skittles.com now redirects to the Wikipedia page for Skittles.
Actually that Wiki article is a little misleading?... The Skittles homepage actually displayed the Twitter Search results page for #skittles
Any examples of good Facebook or MySpace profile pages for music venues, or museums, or theaters, or other establishments that have ongoing events?
I think Plash may have a point, (while debatable) in these days of narcissism, these social networks could be interpreted as a self promotion tool, not only for, artists or professionals of any kind, but just random people to promote their own tastes, likes and dislikes as individuals.
Just a quick look on myspace will show you how for example brand fanatics (people that like to wear clothing items by recognizable brands) turned that into avatars, so instead of seeing some guy coming out from a tanning bed wearing a tight shirt from ed hardy, you will now see a little avatar on his page, is almost like a transition of brands from real world items into inexpensive animated gifs. These in both real and virtual worlds allow "individuals" to define how they would prefer their own personal image to be perceived. And in some strange way that could be classified in some sort of personal marketing.
At least I think so..
Applied to design, there was the Tropicana issue, that developed mainly in facebook as an organized response from consumers to a product loosing its recognizable image. People organized on Facebook and other social networks asking to change it back.
hope that helps, not sure if this is the direction you wanted this to go to though.. probably not
LOKi, thanks for these...the adidas and APP profiles are very active. The BudLighQuebec one redirects to the home page. Was it because Facebook pulled the plug on it?
Meeklo and Pixellette, I noticed that these are examples of Groups with exception of the AT&T one, which is a Page. Is there a particular benefit to using a group instead of a page?
We did one for AT&T for facebook that's had a huge response. The interface got all jacked when they changed the fan page layouts last week. http://www.facebook.com/freefora…
Bicardi did an interesting little app for their mojito campaign, not sure on their metrics though.