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What do you guys think are the brands with the strongest visual recognition. I'm not talking about the logo, more the general look and feel.
to me when I think of Orange I think it's very easily recognisable, same goes for easyjet. Not necessarily nice looking but very recognisable.
what are some others?
coca cola - the red and swash
ibm - the blue
mcdonald -the M, the smell, the red and yellow
levi's - the red and tag
Apple, white and grey backgrounds and literal iconic logo.
there's a difference between strongest visual recognition and most known companies IMO.
I don't find apple at all strong. White and grey could be just about anybody who is unwilling to dedicate themselves.
- i looked at the url after the prev. notedigdre
- average joe wouldn't have a clue what brands these areBluejam
- nonsense, straight away they're obviouskelpie
- didnt know easyjet - but knew orange of course...jimzyk
- i agree, most of the public in the UK would get these two.23kon
- I think 99% of the british public would get orange and probably 50% for easyjetADP
- something like this without the logo is very iconic too http://farm4.static.…ADP
I think the is a strong difference between a strong brand and one that is plastered in front of our eyes 5-10 times a day so we associate that font with that brand. a la your example
I think look and feel will change according to campaigns, but are you after consistent brand application? It is a good argument for having a good strong logo.
Ikeas logo does a good job.
It maches its colors with its birthplace,
and, imho, matches its form to its products.
think to be clever we should look at the complete brand material :
logo, stationary applicaiton on vehicules, packaging etc...
nike logo is recognable justbecause it's nike and we see it everywhere since we're 5 years old. same goes for coca-cola or Mcdonald's etc...
the strongest branding could be your local bookstore, known by a very few people.
United Colors of Benetton
This could actually make for an interesting variant on the friday PSB/ guess the movie still quizzes - photoshop out the logo on an ad and see if you can still tell what it is. Or something. Anyway.
http://www.bigfish.co.uk/ are quite strong here, imo.
I'd also add in Muji, curiously.