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"Creativity" is a word that makes me cringe more and more with each passing day. Its the vocational equivalent of being on Cilla Black's Blind Date and describing yourself as "a bit bonkers".
I want out. I want a grown up vocation. A proper career. A company car.
2 words that can turn me into an even deadlier equivalent of the peumonic plague when mentioned (esp. by clients):
*drowns self in chloroform
It was a cultural phenomenon. It was born in Thatcher's Britain and the birth of the information age, but its been deconstructed, translated into desktop options and spread so thinly that it really doesn't exist any more.
I declare the era of creativity to be over.
Please seek advice with your local employment councillor.
As an aside... this piece of work was done by Oliver Harrison, a student at St Martins in 1988... that's ages before digital ever happened (I was there in 91 and they had only just got a computer room set up with about 5 Mac Classics, none of which were capable of animation. I don't even think Director existed back then).
He did this all manually on the rostrum camera therefore. It doesn't look like much now I guess, but at the time it was mindblowing.
The sheer creative endeavour of making this piece of work happen was incredible and he was immediately commissioned from his graduate show to create a TV ad in the same vein for the Royal Mail, then another for British Rail.
Just thought I'd put it in here because for me, this piece of work was what inspired me the most back in the day (when I was a teenager, before I had status and before I had a pager).
I take all these comments personally...
*goes bonkers* lol.
this is nice.
hi creative people. How's your day going? Are you feeling talented and creative?
he's right - where are the bright colors, birds, ink-splotches, diagonal lines, wood-grain, calligraphy and starbursts?
what word can you use other than creativity?
inventiveness? imagination? ingenuity?