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“Frigidaire will unveil a boldfaced new logo and look to celebrate the introduction of 250 new appliances with specific time-saving features engineered to help mothers spend less time doing routine housework and more time doing what they love. The appliance leader stands behind its claim, offering a “More Me-Time” Guarantee: moms will save a minimum of eight hours a month by using a combination of select Frigidaire time-saving appliances or they can return them for a refund of their purchase price.”
are you kidding me?!?!? ):
Whats the brand?
So its a home appliance maker?
Man I always loved the old one. I actually think it's come full circle and looks viable in a nostalgic, revival way...
"moms will save a minimum of eight hours a month"
what about dads? That is soooo chauvinistic
That F looks terrible
i prefer the old one
i like it. i can't imagine modern women wanting to feel like a 50s housewife, which is how the old logo feels
just moms huh? hey frigidaire, it's 2009... women aren't barefoot in the kitchen anymore.
fucking shame. I always loved how timeless and classic the brand looked.
haha - you guys act like youve never seen a test-group report before - CLEARLY the people doing the MOST house-hold things around the house are STILL women, not ENTIRELY women - but still women... and it makes sense that women are the biggest influencers/spenders of house-hold appliances in the home...
You guys try marketing to a target audience that is large enough NOT to offend anyone and you tell me how many units you sell...
modern women not frigid&ire...mmm
That F is horrible.
That is F'n horrible.
Someone shoot the designer in the head with a triangle!
Is that Gotham???
Looks like they're cashing in on some Obama love doesn't it.
- why? any use of Gotham is now a Obama rip... the font was around for a few before the big O.inkpink
- It's just fashionable - I never said rip...rupedixon
- I have been using Gotham before Obama, I guess that I am just avant garde.utopian
- I used it before Obama for no-name college. Pretty sure he stole it from me.monkeyshine