another quality rebrand
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- 50 Responses
- benfal990
i prefer the old one
- scarabin0
i like it. i can't imagine modern women wanting to feel like a 50s housewife, which is how the old logo feels
- tymeframe0
there is nothing frigid about that red
- dibec0
very nice. I do like it.
- sfeske0
that rebrand just killed the american dream... i thought that logo would never change
- Etype0
ya thats a shame... at least it had personality and character. now it just looks like everything
- monNom0
Welcome to Frigid IR, your investor relations profeshunals.
- hellojeehae0
failed
- zenmasterfoo0
fucking shame. I always loved how timeless and classic the brand looked.
- hellojeehae0
Frigid and Ire.
- johndiggity0
who did this?
- identity0
haha - you guys act like youve never seen a test-group report before - CLEARLY the people doing the MOST house-hold things around the house are STILL women, not ENTIRELY women - but still women... and it makes sense that women are the biggest influencers/spenders of house-hold appliances in the home...
You guys try marketing to a target audience that is large enough NOT to offend anyone and you tell me how many units you sell...
- formed0
Loved the old one. Most of their products are right inline with the old design - kinda a classic design but with a modern flare.
The new one looks like a joke to me (and until I see it in one of their print ads I'll think this is a joke)
- version30
- and...
http://www.a1vipserv…version3 - The crowned F rocks.Redmond
- and...