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"[Marketing] is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return."
A quick text search for the word 'criticism' on that page yields no results.
if you don't like it edit it
"[Marketing] is a process by which businesses try to create the illusion of necessity for their useless shit in order to pawn it off onto the idiot masses"
Marketing is the process of remotely influencing people's attitudes towards mercantile entities.
"Lewin (2001) reports that "... consumption of fresh, warm camel feces has been recommended by Bedouins as a remedy for bacterial dysentery; its efficacy (probably attributable to the antibiotic subtilisin from Bacillus subtilis) was confirmed by German soldiers in Africa during World War II." The introduction of foreign bacteria into the human GI tract via infusion of fecal enemas is, moreover, an established medical practice in cases of ulcerative colitis, especially where the patient's own intestinal flora has been significantly depleted by antibiotic therapy applied for other maladies."
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
hahahah the marketing article was written by someone in marketing for sure. the same kind of people that think "Pontiac is CAR" or "The Honda Fit is Go!" are good slogans.
Marketing is the practice of pretending that people know what they want.
Did a few minor fixes, including:
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, talking large amounts of bullshit, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."