Forward thinking brands
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- BaskerviIle
Ok, name some brands you think of as 'smart' that is to say, innovative, category-breaking, forward thinking.
Smart is the key word here.I'm thinking along the lines of Apple or Honda.
any ideas would be great, cheers
- Dancer0
Honda seem to enjoy pushing idea's
I would also say that the BBC are pretty forward thinking.
- Stugoo0
Sony with thier braiva adverts (were, not seen one in ages)
or have you seen the toshiba armchair viewing ad?- nicejimzyk
- brilliant but...
why the annoying dial tonedavebellechique
- neue75_bold0
Volkswagen... but it depends on what type of 'smart' you're looking for... Wally Olins' book "On Brand" highlights a few of these innovative global brands, but mostly from a strategic/business sense, not sure if that's what you're looking for... in my experience the most innovative and risk-taking brands are either local or national at the most, so possibly not relevant...
- 08_150
re: toshiba
- 08_150
apologies for derailing
google fits
- beat me to itWeLoveNoise
- the google is a good one, streetview, world, gmail, wave, googlephone etcBaskerviIle
- WeLoveNoise0
i always find health adverts are quite innovative in the power of suggestion
alot of the Talk to Frank stuff is anyway
- ukit0
More of a niche but Ableton (music)
- jimzyk0
Dreamy Sleepy Nightie Snoozy Snooze
- olli1010
Take your pick:
- johndiggity0
zappos, freshbooks, threadless, nau, bonobos, jetblue, target
- ckentish0
Aol.
- lifterBARON0
Nokia
Read about them.. they are super interesting company. They actually like to say that they are in the business of service and innovation as and don't like to think of themselves as being mobile communication manufacturer. Check up on their history.
Also, what about like Japan or something.. any particular country. Lots of innovation there...
- utopian0
http://entertainment.timesonline…
The singer drops the sugar-coated simpering and shoots from the lip about the music industry and her new business model to save it — which could make her the world’s richest recording artist
- gramme0
GE
- flashbender0
Toys R Us