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client wants 10 hours of thinking (thumbnails and reference, not fully finished marks) for an identity for a new creative company.
they will provide NDA and creative brief.
i've been doing freelance stuff for 25 USD/hr. do you think this rate is too high or low for the job?
i'm shit with pricing myself
suggestions for better figures?
Way too low man, don't you do all kinds of promo work for big movies and shit? Get some fucking balls and charge $50/ hour.
If a client puts together a NDA, I assume they have a bit of money for the project. At least double your rate.
thanks everyone, this has been a big help
$25/hr is way too low for anyone outside of college. How much experience do you have, scarabin? If you have at least 3 years of professional experience, I think you can safely get away with charging $50/hr. And to be honest, if you're good you can easily charge $75 per hour. Especially if you've been working 5+ years. 7+ years, even higher ($85/hr or more). This is assuming you aren't in a major metropolis like New York with an obscene cost of living. If that's the case though, add at least $20 the the above figures.
The above is *especially* applicable since there's an NDA involved. NDAs can create a hamper to your self-promotional ability, that is if the project never makes it off the ground. That happened to me once, and I have some nice work for a cool project that I can't show anyone. To my knowledge, the client's venture hasn't gone anywhere, and until that happens mum's the word.
wtf, $25/hr? my base rate is $75/hr for my oldest clients, and i frickin suck at design work. you are charging peanuts for the level of output you do.
One more thing: is this an agency or a direct client relationship? If the latter, they don't need to know how much time you'll spend. All they need is a flat fee for a first round of roughs.
i have around 5 years experience, it's just exclusively agency work. last time i did freelance it was in college, hence the $25/hr rate. i don't know shit about pricing 'cause i've never had to...
the project is for an ex-CD of mine, a mentor.
i quoted him $500 (50/hr) because it seems like a low/mid range response. i'm not really trying to make a mint of him as he's a friend, it's more to help him out.
also i haven't gotten the brief yet so it could be my future agency i'm doing the ID for... could be his new shop (he just left his old place)
I give the guy who shovels my snow $35- an hour, just sayin.
Let's assume that you make $25- per hour, work 40 hours a week and 52 weeks a year without a vacation. That equals $52,000- a year, the equivalent of mid-level designer. If you are happy with that, then more power to you.
*to each their own
But keep in mind utopian, that overhead should be built into one's hourly rate. So if you charge $25 per hour, you aren't actually making that much.
Granted, if he already has a full-time job and is doing this on the side, his overhead should be next to nothing.
Even with freelance side jobs though, people need to think about ongoing costs like home computer, software, printer, studio gear, fonts, etc.
"Make it $75 an hour and keep it under $1K and we're good. That gives you about 13 hours. Do you think I could see stuff by Wednesday evening?"
haha. love that guy.
They obviously have confidence in your skills.
$75 seems a more fair and standard rate.