New YMCA Logo
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- WeLoveNoise0
Definately somewhere in those Vintages logos
like this http://www.flickr.com/photos/mr_…
- scarabin0
i think it works.
it looks athletic and friendly, the shape is moving up and forward "into the future", it's not gender-specific.
the old logo wasn't all that amazing so it's an improvement
it's nothing i'd hang on my wall though
- ukit0
Let's face it, it's not going to win any awards but had this been the original and they replaced it with the old version, you'd all be complaining just as much if not more.
- monNom0
@akrok
I think it's "the Y"
- scarabin0
i'd really like to see the round A comps
- Amicus0
the problem with call it 'the Y' is that it looks like a horrible typo
- MrT0
It's fucking shit.
- gramme0
Pile of shit.
- monNom0
I think it's well done. It feels sportsy like fila or something. Definitely more likely to appeal to the kids of today than the old one, which looks like an insurance company from the 60's.
I like the change to 'The Y' as well.
The rest of the identity is a bit messy, but I imagine some of the weaker colorways and applications will be shed over time.
- MrT0
It's fucking terrible.
The shading adds nothing, it's still flat.
The colours came from the default AI palette.
The TM is almost the size of the YMCA.
It will only get worse at other scales.
MacDonald's successfully used the large initial cap as a logo device. YMCA is already an acronym so what is this - an abbreviation of an abbreviation?There's no wonder people constantly bring up Saul Bass and those pages from Flickr. If this is modern logo design give me some nostalgia.
/ rant.
- McVitie0
That is not the old YMCA logo. The old logo did not include the actual YMCA letters. The new logo has added YMCA back into to the logo.
- omgitsacamera0
maybe they'll integrate with:
:P