Surfrider digs a rail
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- plash0
i like the old one better
- Yeah, the new one has no soul whatsoever.gramme
- I like the increasing stroke on the type. err.. l like the concept.plash
- EAR CANAL FOUNDATIONmetal_leg_will
- gramme0
The old symbol didn't reproduce well @ small sizes, and the logotype was nasty. But if they had simplified/refined the old wave and dressed up the type, that would've been a far better solution.
I'm half tempted to play around with refining the old logo and just sending it to the CEO for the heck of it.
- detritus0
Sur Frider.
- Countryman0
WHY!!!!!!!!!!!!!!
- non0
Type is fine. Mark is fugly.
- Countryman0
bad craft in southern california strikes again.
- gramme0
Most people who work in the surf industry have a bros-before-pros approach to business. It's totally inbred.
- "bros-before-pros"
- LOLutopian - HAAHAHA!HijoDMaite
- loldMullins
- "bros-before-pros"
- Continuity0
It looks to me like they were trying to go after the feel of The North Face logo. Could be just me, though.
- inkpink0
just another generic x-culture logo.
when 90's "counter culture" brands like DC, Element etc. originally created their logos, they were ironic nods back to corporate design of the 70s and 80s.
it simply doesn't work now.
- utopian0
Looks like another istockphoto.com clip art logo. Could be just me, though.
- IT IS JUST YOU :DContinuity
- Meanie. ¬_¬utopian
- you guys are cuteidentity
- :-*identity
- Awww, thanks.Continuity
- i_monk0
SUR FRIDER
- HijoDMaite0
noooooo!!
- tymeframe0
well that sucks
- stoplying0
I'm a card carrying SF member, and I always thought the old logo sucked. The new one is not very good either, though. WTF kind of wave is that supposed to represent? And that type looks bad to me. Far from Gnar.
- MHDC0
- Pixter0
lost the surfer point-of-view
- fresnobob0
Hating on that type (C'mon, light to bold... wow, so conceptual!), but not as much as the mark. Man, terrible!
- Miguex0
The old logo is terrible in my opinion, the new mark is not great, but I think the type is an improvement.
- kld0
Mark looks like a big califlower ear, probably smacked by the lip or hit the coral(what's left of it).
- tymeframe0
it makes me appreciate the old mark even more