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Doesn't bother me, I like the marque, even though it's not the most friendly, it makes me think it's a really established company.
Schwarz is really really small compared to the F.A.O. though and will become pretty much illegible if it was any smaller than the one above.
never even heard of them in the first place. who cares
i like the new one
Neither logo screams toy company. Both text treatments look like something that would be in the financial sector. Not sure about the jester yet...
this isn't as egregious as the gap one. i would hesitate to call it "bad," but then again logo design is not my area of expertise
my first thought was "holy crap- looks like a logo for a toy shop"
now i understand that it is for a toy shop, bravo.
- i don't think it repays the time and money spent on it.hans_glib
- that's subjective and debatable thoughMiguex
- if the owner likes it, and paid for it, then it's a win for all involved.bjladams
- time doesn't mean anything - take a look at the Citi logo - 30 secs. scribbled on a napkin.bulletfactory
It's nice... shut up and stop hating
It's original, and more importantly, it's not a fucking faux 3D shiny crap logo like everything else these days.
It's driving me crazy that the red bullets have so little breathing room in the new one, and that they are just a little bit bigger than the jester dingle-dangle (technical term) that they horizontally align with. Visually awkward and sloppy.
now i know they like clown jesters. I was confused before
I like the clown jester mark. It's well done.
But wasn't FAO known for that teddy bear holding letterblocks? That would have been better I think.
i like it. mozzletoff and lorem ippzle!
Does no one else see the sexual and perverted innuendos in the new logo?
The harlequin is interesting, although the face, as Armin pointed out, is soulless (and a bit ghostly, I might add).
The logotype, on the other hand, is a downgrade. Details like the ™ and raised dots will disappear at business card size, as will "Schwarz • Est. 1862."
The letters FAO appear to have been stretched too far horizontally. Subtle widening is fine, but this is ungainly. And the high-waisted crossbars in F and A look unbalanced.
The old logo needed an update, but I don't think what they ended up with is the right direction. One nice thing about the former logo is that it had a bit of a German vibe, which in relation to toys makes me think of quality craftsmanship. I think they've pretty much lost that vibe now.
do your thing FAO, no one here has succeeded more than ye