NBC London 2012 logo
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- 18 Responses
- Amicus0
'you didn't murder the type'
I disagree that type looks pretty dead to me.
At least it isn't seizure inducing.
- utopian0
Nice clipart!
- dbloc0
is that Queen Elizabeth tower?
- Fax_Benson0
It's absolutely fucking hideous. And perfect.
- randommail0
I don't care.
- detritus0
'charming'?
It's mundane paint by numbers dullery.
Kind of like a sign someone might make for the entrance to a Ye Olde Englishe Streete, just off West and Compton*, made in 1988.
.
* clearly I have no idea how to form an imaginary Aewrican address, so just roll with it — it's early, and I'm not putting this out to national broadcast.
Wait a minute..
- BaskerviIle0
This is one of the worst things related to the olympics that I've seen. And i've been working on Olympic projects for the last 2 years.
Can't believe they use the 'Elizabeth Tower' either ;)- it is terrible, yes — but probably in keeping with the lumpen proleteriat non- expectation of its viewership.detritus
- animatedgif0
Funny thing is... this is exactly what middle England ("OH MY KID COULDDA DONE THAT") would have preferred to the current branding.
- Middle England would've wanted America-style pseudoHeraldry?detritus
- Flag colours ✔ Olympic Rings ✔ Landmark ✔ Safe ✔
Ticks all the boxes they'd wantanimatedgif
- set0
How brilliantly shit
- set0
Co-worker just walked past and said that 'at least it was better than the actual 2012 logo'.
Whole-heartedly disagree.
- CygnusZero40
Only pompous designers would pick this shit apart, which is why it doesn't matter. It's just a station logo that will only be used for 2 weeks people. You think anyone watching the Olympics is going to have anything to say about this logo?
This isn't some major rebranding for something that will last for years.
- "derp the type is dead". lolCygnusZero4
- That's right, don't give a shit about your craft. Great stuff!detritus
- Haha, spot on Detritus, spot on.set
- Gotta keep things in perspective.CygnusZero4
- i_monk0
The tower leans away, the ribbon/London type leans forward with a twist...
- detritus0
What I don't understand is why they're not obligated to use the existing brandwork, or some basic derivative thereof — especially given how absolutist and anally-retentive the IOC are with their fucking brand and its commercial ties, it seems strange they'd let such a large media outlet publicise their event with such a weak piece of crap.
And it is weak, cz4 - you mewrely highlight your own low standards if you argue otherwise.
aka "If you disagree with me, you're just wrong — go to your room"
- Since they're not affiliated or a sponsor, they won't be allowed to use anything close to the olympic branding. Hence this crapBaskerviIle
- detritus0
Design = Pomp
If you don't see that, you should go work as an account handler.
- tOki0
I love how the designer suddenly realised there wasn't the olympic rings or NBC logo and quickly added them in lol
- oey0
top is too heavy
- CanHasQBN0
Yes, it's too top heavy. Why not just fill in the two white sides?
Sometimes I wonder about designers. I mean, you're capable of rendering a nice looking clock tower... you didn't murder the type... yet at the same time you have no sense of balance.
