CP+B ruins Arby's
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- identity0
I'd like to see how the new typemark plays out across the rest of the brand's executions - that being said - this looks like a decision made out of the CD's ego.
- monospaced0
Overall feels like two different ideas thrown together—the 3D version and the minimal sans-serif type version—with another version's randomly-modified apostrophe. What the hell does that add?
- CALLES0
it was already ruined
- ETM0
- omg0
the old western flavor is lost when you replace it's flavorful western styled font, with one that has no flavor, only to attempt a modern direction for a fast food business. I find unappetizing the disconnection of 3D and 2D elements in the new logo.
- omg0
the old western flavor is lost when you replace it's flavorful western styled font, with one that has no flavor, only to attempt a modern direction for a fast food business. I find unappetizing the disconnection of 3D and 2D elements in the new logo.
- colin_s0
3-d in logos is something i'm not fond of to begin with but putting a flat typeface in the middle? what?
- dbloc0
horrible™
- monospaced0
lol @ tag line
- dbloc0
- that bothered me right away toomonospaced
- i think that might be a nod to the meat slicer. I'm guessing. otherwise what the hell is that?transmission
- hellobotto0
^
How did Coca-Cola con Arby's into putting the Coke Wave in their logo?
- omg0
- utopian0
"It could be worst!"
– Wolff Olins
- fredddddd0
Now a junky sandwich shop rather than fast food.
RIP Arby's. I never visited you anyways.
- honest0
did they use a corel 3D effect or something?