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‘incentivised onboarding’ & ‘gamification’ in one schpiel?
Haha. It's the only way I know to describe it. I'll try and de-buzzword it...
Examples of companies using rewards-for-doing-stuff as a way to turn a higher percentage of new users into users that use the service a lot (buzzword - 'engaged').
Examples of companies turning the first steps of using their product into some kind of game as a way to turn a higher percentage of new users into users that use the service a lot (buzzword - 'engaged').
Is that better? Worse?
As far as buzzwords go I feel those 2 work pretty well and aren't hollow...
Maybe I've been pitching too much...
I've run into a few iPad/iPhone games that unlock special things if you tweet from the app.
First one I can think of off the bat is the Final Fantasy touch app for iPad/iPhone. I think you unlock special characters if you tweet. It's been a minute since I've played it so can't say specifically.
There's also quite a few companies using referral programs to either earn money in your pocket, or off your monthly bill.
I miss when Basecamp used to do that, as I earned a decent amount doing do. Not sure why they discontinued it, as I never saw a public statement or reason.
Thanks for these. I refer friends to Betfair for £25 a pop.
These are good examples of incentivised sharing, but do you know of any services that gives users an extra push into using the service immediately after you sign up. Our service has a high-converting registration page but a low number of the signed up users then become regular users of the service as there's a bit of work involved in getting the benefits. Users have to install a bookmarklet and the benefits of the service really kick in after you've used the bookmarklet somewhere. A lot of people don't get that far.