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to be honest i'm a bit pissed off about this. harvey's make cracking beer, and i was just thinking about approaching them to see if they were interested in a rebrand (on the back of my other brewery work). then today isee they have gone ahead and done it anyway.
not to say they didn't need it - look at this mess:
but i'm really not convinced by the bland new look...
not entirely convinced by the gutless bland new look
er... total fuck up on that post. oh well.
Looks like a logo made for homemade hipster esoteric oils lovers.
It's not great but it's not terrible. I'll have to get used to keeping an eye out for the new design. Always chuffed when I see a Harvey's Best on tap.
new look makes me think of wine.
Nothing about that says good beer to me. The bg colors, the modern font, and the shitbag gradient running through the factory, leaf and ship.
That being said, I am ready for a beer, so thanks for that!
went from shit to shit with a gradient