harvey's brewery rebrand
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- imbecile0
went from shit to shit with a gradient
- stoplying0
Nothing about that says good beer to me. The bg colors, the modern font, and the shitbag gradient running through the factory, leaf and ship.
That being said, I am ready for a beer, so thanks for that!
- bulletfactory0
new look makes me think of wine.
- sureshot1
Looks like a logo made for homemade hipster esoteric oils lovers.
- hans_glib
before:
after:
to be honest i'm a bit pissed off about this. harvey's make cracking beer, and i was just thinking about approaching them to see if they were interested in a rebrand (on the back of my other brewery work). then today isee they have gone ahead and done it anyway.
not to say they didn't need it - look at this mess:
but i'm really not convinced by the bland new look...
not entirely convinced by the gutless bland new look