Brand identity presentation deck
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Anyone have some good resources that they use or have seen?
How do you present options to clients especially now when it's remote or over video?
We've been using Keynote, it easily converts into Powerpoint or a PDF if needed. Creating, editing and sharing the Keynote presentation amongst the team is also very useful. Within the actual presentation we incorporate still and animated mockups. Creating animated page transition is also nice when used sparingly throughout the deck.
Thanks for the suggestions and examples, so do you guys typically present more than one idea? If we take that united idea above it’s a lot of work and thought especially when examples are shown on applications, so do you present 2-3 fully fleshed out presentations or do you narrow it down to one final direction?
- Typicall I show 3-4 abbreviated ideas, each with black and white and colour and then on some applications like business cards websites, colour and fonts_niko
- Then, once they choose one I roll out a final deck closer in size and scope to the united example above which also acts as the brand bible/guidelines_niko
- Make sure one of your ideas gives everyone some aspect that is clear to criticize and dismiss. Makes approval go easier.nb
Everything in Figma as a deck, share link to client, client visits the deck, you share screen and talk on Zoom or whatever video app you use.
Optional: you can export the deck in .PDF from Figma and give it to the client as a souvenir; but careful for file size, as Figma exports huge .PDF files...