Workflow

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  • canoe

    It's been a long time since I worked with a buttoned-up agency, with all the bullshit that comes with it, so I'm a bit lost on workflow...

    In our onboarding meeting, they said, "you can upload your PSD files to..." So I asked if I can send AI files instead. "Sure, all we need are the native files."

    The first two projects required PSD files.

    I've always worked in AI and only used PS for "fx" and editing. I can't stand working with type in PS, and all the right clicking.

    The work thus far is digital, no print.

    So what do I do?

    1. Ask politely to discuss their process and try to identify the issue? (my gut says they don't have a person in house that knows Illustrator well)

    2. Find a new groove between using PS and AI? (part of my gut says that I'm doing it wrong and should be working in PS because of the alias functions in PS)

    3. Are there disadvantages of designing digital ads in Illustrator? (you're getting old, better ask)

    4. Go to QBN for advice. (check)

  • Nairn1

    If you're more of an Adobe-monotasker, somewhat stuck in their ways from decades of using your preferred software in a certain way, might you be missing some inter-operability (eg. Smart Objects+) that allow you to have the best of both worlds?

    You sound like you work much as I do - perhaps just push your comfort zone? I say this as I did last week on a wee thing, forcing myself to dig a bit deeper in PS than I had for many years.

    It's funny - I used to spend days exploring every new feature and gimmick when a new release comes out. Nowadays I spend an hour or so swearing at each new release, trying to get things back to how my muscle-memory wants things to be!

  • Morning_star0

    1. You're probably right but the go to Adobe App for digital ads is Photoshop.
    2. Smart objects are your friends. Most of the time i'll make components in illustrator and paste them into PS as smart objects.
    3. I'd get through the pain of understanding PS a little more. I was surprised how easy it is.
    4. Hope this helps.

  • sausages1

    If it's an adobe-centric workplace and it's largely digital work you could do worse than getting familiar with XD. I hate doing design work in PS too. With XD you can be precise like AI and if you need to do pretty raster stuff do it in PS and place in XD shapes. Works the same as clip paths. Copy paste from AI if you want to as well. As a bonus you can generate CSS straight out of your layouts. I normally just go straight from XD to mark up but I'd imagine you can export a psd if you need to, dunno.

    If it's motion based digital work then this doesn't really apply but if it's web then it makes better sense then sticking to PS. If you hate XD then figma and sketch are good options.

    • Thanks for the ideacanoe
    • XD for sure, I just converted a client to itGnash
    • XD is surprisingly flexible and quickformed