unilever's $15k crowdsourced campaign
unilever's $15k crowdsourced campaign
Out of context: Reply #5
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- duckofrubber0
This isn't really all that bad, as far as crowdsourcing ethics goes. They're getting paid for the concept, and paid pretty decently really, which will be fleshed out by other agencies that then get paid accordingly.
But I still wonder about the ethics concerning the 1100 or so other people who wasted time and money pitching for this. Seems like an enormous waste of resources.