hipsters.
hipsters.
Out of context: Reply #73
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What blows me away is how brands fall all over themselves to market to hipsters.
The marketing types for both brands I work on every day - in their marketing document - have outright said they are targeting hipsters.
– Brand 1: 'Hipsters, 16-28 years old. Female primary, male secondary';
– Brand 2: 'Primarily female, secondarily male, 28-40, hipsters and post-hipsters who still identify authenticity as being important.'
Blargh.