Branding definition
Branding definition
Out of context: Reply #3
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- pressplay0
thanks you two, my question would rather aim to business to consumer... I always understood "Corporate Identity" as the discipline that encompasses all aspects mikotondria3 mentioned (cumulative outward character) and "Corporate Design" as the visual language so I asked myself how "Branding" fits in... so I assume that "Branding" is the broadest of those terms and encompasses CI and CD