Branding definition
Branding definition
Out of context: Reply #8
- Started
- Last post
- 8 Responses
- i_monk0
A corporate identity, like a corporation, can sit above multiple distinct and unrelated brands. Think of Unilever and its Dove and Axe brands. The corporate identity can be the skeleton a brand is based on, or the container than defines its outer edges and separates it from other brands, or both.