Brand Name Development Questionnaire
Brand Name Development Questionnaire
Out of context: Reply #3
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- Miguex0
That's a tricky one, chances are you are going to loose a big chunk of brand equity if not all of it. But if the company is after such a big risky maneuver, they are probably looking to separate themselves from something.
I would look on amazon if there are specialty books, maybe just regular research on picking a new name can help..