Brand Name Development Questionnaire
Brand Name Development Questionnaire
Out of context: Reply #5
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- wagshaft0
All good stuff. Thanks. Though, I'm more looking for a sample list of the questions to provide the client in an effort to help them/me define the problem.
For example:
What problem are we attempting to solve?
Has your customer profile changed?
Are you pigeonholed as something that we (and our customers) have outgrown?
Does your brand tell the wrong (or outdated) story?
What do you want to convey? To whom?
Why should anyone care about your brand?
What do you want consumers to leave thinking about the company and its products, and what do you want them to leave feeling?