How much to sell a trademark for?
Out of context: Reply #5
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- monNom2
There is no single answer.
Are you trading under the name currently? or might they sue to gain rights to use? It's worth $1 less than their potential legal bill.
Is it valuable to you? It's worth what it would cost you to replace it with another trademark of equal quality, character and memorability, and to advertise it such that you would have an equivalent level of name recognition and good faith, plus any lost opportunity for the risk and time required to put you back in a similar position. And also compensation for the business risk that the new owner goes into business doing something unsavoury and there's blowback on you because you were the prior owner. All that can be quantified. Shopping for a replacement trademark yourself might give you a sense of the market.
How valuable is it to the company seeking to acquire it?
If facebook wants to change their name again, it might be worth a whole lot more to them than to a mom and pop copy shop.Is that company you sell to going to be the ultimate beneficiary? or are they a straw-buyer for a large and highly recognizable company?
This happens. Once you sell you don't get any say in what happens to the trademark after, so don't sell too cheaply.It's definitely worth more than the $500 you spent to register it.