value brands 2
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- horton
looking for nice examples of "value" product branding...
i coulda sworn there's been a few similar discussions in recent months on this topic, could only find this one:
http://www.qbn.com/topics/440759…
pretty sure 2pence started a good thread recently but scanned his posts and can't see it.
any help or new examples appreciated.
- horton0
bah of course just found it. here's the other thread i was looking for:
http://www.qbn.com/topics/543689…but still, anymore suggestions much appreciated.
- royer0
not sure if this was in the other thread.
http://madethought.com/
- Llyod0
To woo smokers, most U.S. cigarette makers long ago abandoned the naive idea that smoking was a mere pleasure. Instead, tobaccomen puffed up ad campaigns with testimonials from athletes and movie stars, and plugged such slogans as "less nicotine," "soothes the nerves," "aids digestion," "relieves fatigue," "never irritates the throat," and it's important to the "T-zone."