Mohawk new identity by Pentagram
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- teh0
- omg, you're SO FUNNY!monospaced
- i see what you didCanHasQBN
- there.CanHasQBN
- dbloc0
if they we're going for paper rolls, it would be more like this.
- teh0
this is nice
- teh0
- i_monk0
"The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for"
*All* printing paper is designed for that.
- you can make that argument but all those colors? they are a paper company not a printing company or are theyteh
- they design paper to be printed on, teh. put the pieces togethermonospaced
- they offer 240 different colors of paper stock.bjladams
- doesnotexist0
it's an elegant solution, i don't know what all the fuss is about.
they've already proved they know photoshop, what else do they need to prove to you?
- pressplay0
look at the applications posted on uc... not so thrilled about the logo itself, but seen in context I think it works well for a paper manufacturer...
- gramme0
I like the applications. Wasn't sure about the logo at first. It's growing on me.
- OSFA0
Mo' me...
- monkeyshine0
I think I like it. For those of you who say the concept is lost on clients - it's not meant to. The audience are paper buyers and those people tend to be pretty well-versed in paper and printing. It certainly makes more sense than the Windows 8 identity.
- nb0
A short interview with Michael Bierut on the new design. http://www.feltandwire.com/2012/…
- ********0
Like that, nice clean design and I like the paper real link. Good.
- teh0
it would be interesting to know how much of mohawk sales are rolls of paper for web/offset
looks kinda familiar
