Successful Campaigns
Successful Campaigns
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- yurimon
So Dodge gave Ferrel control to produce ads and
"Durango sales have reportedly increased by 59 percent and Web traffic has jumped 80 percent"
^
Pretty good from ROI standpoint.http://detroit.cbslocal.com/2013…
- freedom0
The funny thing is that some advertising agency has a whole team that will claim their "strategy" and "creative direction" was the genius behind this success.
They'll also charge Dodge a ton of money on top of the money Ferrell and the anonymous director are getting.