Branding Job Cost?
Branding Job Cost?
Out of context: Reply #21
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Typically, compensation for branding work is not at hourly or per diem rates. The application of the brand to collateral or environmental materials could be charged based upon time – but the actual brand itself should be priced differently. The cost for the brand should be dependent on who the client is, in terms of their offering, revenue and in what regions/areas the brand will operate. Brands ideally continue to generate profit and have extended value beyond their date of conception – this is why rights management is involved in the sale of branding work. You could charge for the brand work based upon your time, but ultimately when you transfer the rights of the brand over to the client there should be a fee involved.