Logo crit

Out of context: Reply #9

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  • gramme0

    I like the idea of #4, but not the execution.

    1. Ditch the black shape.

    2. Bring back more of the "T"—I wouldn't recognize it without the name below. Move the "V" to the left. I would recommend using a bold, contrasty version of Helvetica or Caslon instead of what you're currently using.

    3. Increase the size of the mark.

    4. Use either Helvetica Neue 75 or 45 for the logotype. Univers would also work well, as would Trade Gothic or Franklin Gothic.

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    • #2, I meant "...contrasty version of BODONI or Caslon..." :/gramme
    • Thanks, gramme.
      All points taken on board.      Concrete
    • #4 looks too fashiony to me.doesnotexist
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