Ten/SEA

Out of context: Reply #17

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  • uncle_helv0

    I got the book the other week, I agree on the layout, does look a little cramped in places, but the work is great.

    I know what you mean about agencies like MadeThought creating a similar yet more exciting aesthetic,but I think when you take that group of agencies...SEA, Bibliothèque, North, Cartlidge Levene, there is a great deal of cross-overs (I mean Bibliothèque is made up of Cartlidge Levene/North/Farrow) but I like SEA all that Helvetica boodle!!, I blame the Josef Muller-Brockmann book I found in the college library in my formative years, I think I had it on perma loan for two years!

    I try to approach each project differently, but my modernist ways drag me back to order, structure, clarity, grids and the sans serif!

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    • The big red book!jysta
    • No it was called Joseph Muller-Brockmann: Pioneer of Swiss Graphic Designuncle_helv
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