Brands in Decay?
Brands in Decay?
Out of context: Reply #17
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- linearch0
i have to agree with invalid. the brand is not decaying, the playing field is changing....and along with that must come a redefining of terms, rules, etc. to decay would imply an erosion or loss of importance......i believe that branding will be just as important, if not more, in the future...it will just take a different form than it does today. probably a shift from companies telling consumers what they are to actual customers defining the brand (via a company designed conduit :))