Rant
Out of context: Reply #19
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- gramme0
Spookytim:
Of course we did a press check. We immediately saw that the type was too fat, but because that would have meant pulling hundreds of plates, my boss offered the executive input and the client agreed, that it was not worth pulling plates and taking over a day to reconfigure everything.
The type they fattened is 5 helv. neue bold, all in caps. It's the captions for photos (80% of the book). They thought the type would get lost. They were wrong, esp. since that type was printed in high-metallic spot colors that really stand out.
The reason it was trimmed too much was because it has 5 different paper stocks and needed 2 trips through bindery. Somewhere communication fell off that the bindery team needed to do the absolute minimum trim possible. Instead they took off 1/8" each time through. Apparently the binders didn't know or care that the book s/b the same exact size as each brochure.
I talked to my boss and she is of the firm belief that we bear no blame on this one. I've made mistakes before, but not this time.
- what happened to proofs before the press check, this must have been done well before going to presswordssssss