Bottled water is bullshit
Out of context: Reply #40
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http://www.fastcompany.com/magaz…
Some highlights:
• $15 billion was spent on bottled water in 2006
• We drink a billion bottles of water every week
• 1 in 6 people in the world have no dependable, safe drinking water
• The entire bottled-water business today is half the size of the carbonated beverage industry yet there marketing budget is only 15% of what the carbonated beverage industry spends.
• San Francisco’s municipal water comes from Yosemite National Park. If you bought and drank a bottle of Evian, you could refill that bottle for once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35 (the cost of the Evian). Put another way, if the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.
• Aquafina (Pepsi) and Dasani (Coke) make up about 24% of the bottled water market. Both are simply purified municipal water.
• American’s went through about 50 billion plastic water bottles last year. Made from polyethylene terephthalate (PET) plastic, water bottles are totally recyclable. Our current recycling rate for PET is only 23%, which means we pitch 38 billion water bottles every year into landfills (more than $1 billion worth of plastic).- The FastCompany article is a bit old but still an interesting read about bottled water.nearestexit