Design Sense on multiple mediums
Out of context: Reply #9
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- Meeklo0
Well, I as many pointed out..
I think NONEIS made a good point, all design no matter the medium share similar values of composition, color coordination, etcOf course there are several points/ rules that only apply to a specific medium, (type size on printed mediums vs TV/ broadcast medium, is one of many that comes to mind) but overall we should be able to distinguish those common links that differentiate good and bad design, and by good and bad, I don't mean pretty or ugly (that is subjective) but if the piece in question does a good job communicating the message or not.
On the other hand, I think that in order to become a good art director (a term that is being used a lot instead of "web designer" these days) you should understand the basic principles of all mediums, because when it comes to branding, you will need to be able to adapt your client's message to the best medium (and you should be able to understand what would that medium be).
If you don't have the expertise to complete a specific medium (or you think it could be done better by someone in that has more experience in that medium) then you can still have an idea of what can be done, and how it will be done in order to complete the piece, if you are only able to appreciate value of a single medium, then this should be a very complicated time for you, as the distance between them is getting smaller every day.