I screwed up - help
Out of context: Reply #6
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- thebottlerocket0
From seeing how account managers do things I would recommend the following tactics:
Show no weakness. You must maintain the facade that you did nothing wrong. Infact, act surprised that this has happened.
Be proactive, say things like "Someone has fucked up here, we need to get to the bottom of this..." This immediately reflects blame onto something else
Let 'process' be your friend. Suggest flaws in the process. How were these guidelines communicated, who at the media sellers in responsible for ad control. Perhaps they got an old file, or used an and surely they should have contacted you if there was a problem. Highlight that you are a champion of good process and you're just trying to sort it out for the future.
Take the clients side. Say that this fuckup really reflects badly on the clients brand. Position yourself as the guardian of their interests and position yourself as the person who really has the clients interests at heart.
But remember, show no weakenss
What car are you buying?